0%
Pipeline growth in 12 months
Fractional CMO
Revenue isn't luck.
It’s engineering.
Fractional CMO for growth-stage B2B SaaS. I help founders fix positioning, build repeatable demand engines, and align GTM teams—without the full-time executive cost.
$52M
Pipeline Added
18+
Exits Supported
3.5x
Avg ROI
Latest Win
312% Pipeline Growth (Y/Y)
Trusted by Series A-C Leadership
Performance Metrics
The numbers behind the strategy.
Typical outcomes from recent fractional CMO engagements.
$0M
Pipeline influenced
0%
Reduction in blended CAC
0x
Median marketing ROI
Services
Fractional Scope.
Full-Stack Execution.
I bridge the gap between high-level strategy and daily tactical implementation.
GTM Strategy & Positioning
Most SaaS companies fail because they don't know who they are for. I fix your ICP, sharpen your messaging, and align your product roadmap with market demand.
Persona Mapping
Narrative Design
Category Creation
RevOps & Analytics
Attribution models, HubSpot architecture, and board-level dashboard design.
Demand Gen
Paid, Organic, and Partner channels engineered to feed sales high-intent leads.
Track Record
Select Engagements
A snapshot of recent challenges solved and revenue unlocked.
Fintech Scale-Up
Series B
Challenge
High CAC, undefined ICP, leaking funnel.
Solution
Revamped HubSpot attribution, pivoted to ABM strategy.
38% ↓
Reduction in CAC within 90 days
Healthcare SaaS
Series A
Challenge
Post-raise pressure, 0 outbound motion.
Solution
Hired first 2 SDRs, implemented outreach sequences.
$2.4M ↑
Net New Pipeline Generated
DevTool Platform
Seed
Challenge
Product-led but stuck at $1M ARR.
Solution
Enterprise positioning & sales-assist motion.
3.5x ↑
ACV Growth (Enterprise Tier)
How I Work
A clear 90-day execution plan from strategy to results.
1
Weeks 1-4
Diagnose & Reset
Full funnel audit, ICP segmentation refresh, and attribution baseline. We find the leaks and fix the positioning.
2
Weeks 5-8
Build & Launch
Campaign architecture, lifecycle sequences, and SDR handoff workflows. We turn the engine on.
3
Weeks 9-12
Optimize & Scale
Weekly KPI reviews, spend optimization, and documenting the playbook for your future full-time hires.
Marketing Stack
Tools and systems I run.
CRM
HubSpot, Salesforce, and lifecycle orchestration design.
Ads + Attribution
Google Ads, LinkedIn, UTMs, and multi-touch attribution models.
Analytics
GA4, Looker Studio, and board-level KPI dashboards.
Enablement
Notion playbooks, call reviews, and GTM meeting systems.
Client Testimonials
Feedback from founders and leadership teams across recent engagements.
"Alexander didn't just give us a strategy deck; he rebuilt our entire CRM and trained our sales team. We hit our Q4 number because of him."
James Dalton
CEO, TechFlow
"Best investment we made post-Series A. He brought a level of seniority and calm execution that our junior team desperately needed."
Elena K.
Founder, DataSync
"Our CAC dropped 40% in his first 90 days. His paid media and creative strategy work is rigorous and effective."
Marcus Ross
CRO, FinServe
Engagement Models
How we can work together
Growth Audit
Deep dive diagnosis of your funnel, messaging, and tech stack.
$7,500 / one-time
- Full Funnel Analysis
- Tech Stack Review
- Competitor Analysis
- 30-Page Action Plan
Most Popular
Fractional CMO
Embedded leadership to build your team and execute strategy.
$12k / month
- Weekly Executive Syncs
- Hiring & Team Mgmt
- Budget Allocation
- Campaign Execution
- Board Reporting
Advisor
Guidance for founders and junior marketing leads.
$3,000 / month
- Bi-weekly Strategy Calls
- Slack Access
- Vendor Selection
- Hiring Support
Common Questions
Do you work with early-stage startups?
Yes, provided there is at least one repeatable channel signal (>$1M ARR). I am typically not a fit for pre-revenue stages searching for product-market fit.
What is the typical commitment?
Typically 3-6 months. This allows enough time to diagnose, build, and optimize the engine. Contracts are month-to-month with a 30-day notice period.
Let's talk growth.
I limit active fractional engagements to keep execution depth high. Share context and I’ll confirm fit and next steps.